Chinese-American trade tensions are obviously high, with the Committee on Foreign Investment in the United States (CFIUS) forcing Chinese companies to divest numerous businesses that operate in the United States, especially those that capture extensive user data. There has been no official explanation for China’s sudden rejection of the MCU, nor is one expected, but it’s not hard to speculate. By contrast, in 2019 Avengers: Endgame became China’s 4th-highest-grossing film of all time, amassing over $650MM (23% of the total). Scheduled for 2025, Avengers 5 is not likely to have much meaning to audiences who are entirely unfamiliar with its (new) superheroes and their history with the film’s antagonist, Kang. ) Even if it ends, the consequences of the ban will be considerable due to Marvel’s reliance on the cinematic universe model. (China also rejected Venom: Let There Be Carnage and Morbius, the two Sony films that partly cross over into the MCU. Black Panther: Wakanda Forever, coming in November, seems likely to extend the blockade to seven films. The Marvel Studios lockout now spans six films, including Shang-Chi and the Legend of the Ten Rings, the first MCU film led by an Asian superhero that is mostly set in East Asia and takes up the region’s history and culture. For the five-movie run starting with Avengers: Infinity War and ending with Spider-Man: Far From Home, China generated 19% of global revenue.Īs it turned out, though, Spider-Man: Far From Home was the last MCU title to see a release in China. ![]() ![]() And thanks to more than 1,000% growth in its domestic box office during this time, China’s share of the MCU’s global grosses grew as well. Over the first three phases of the MCU, which ended in 2019, Chinese filmgoers contributed more than $3B to the MCU’s cumulative haul (or 13%). The MCU, however, almost always received its preferred dates.Īnd Chinese audiences loved these films. Even when a delay was modest, the implications could be great – landing the film on a competitive weekend, for example, or just after the summer had ended, rather than during it. But on occasion, a film would be scheduled months after its debut outside of China. Most studios hoped to receive a window during, or at least nearby the “worldwide premiere”, as this would aid marketing efforts and improve the odds of breaking a key box office threshold (e.g. In China, the government also selects a foreign film’s release date. ![]() The approved entries even included those with seemingly controversial titles such as Captain America: Civil War and Avengers: Infinity War. Spider-Man: Far From Home, as with other recent entries in the Marvel Cinematic Universe, would not open in the United States for several more days.Īlthough the Communist Party of China allows no more than 34 foreign films to be released in the country every year, since the start of the Marvel Cinematic Universe in 2008, the Party had included every one of the mega-franchise’s 23 films. To the chagrin of spoiler-fearing fans in America, the date of the premiere was a familiar point of frustration. On June 28, 2019, the Marvel Studios feature Spider-Man: Far From Home was released in China.
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